For many motorcyclists it’s a common belief that replacing their bikes consumable parts with genuine product is the sensible but costly option. But for Suzuki owners, being sensible comes at exceptional value, thanks to Suzuki’s highly proactive parts team.

With a team of experts constantly monitoring the market supply and pricing of consumables, the Suzuki parts teams expertise and knowledge is passed back to the customer with the unusual ability to bring genuine parts to the market often at a lower price than aftermarket suppliers.

Talking about the market pricing, Suzuki GB Parts and Accessory marketing manager Andy Taylor commented, “At Suzuki we strive to make our genuine parts as accessible and as good value as possible. It’s generally accepted that genuine parts are the best option, and we are pleased to take away the perceived disadvantages of this”.

In a recent study on braking products carried out by the parts team, genuine Suzuki parts were found to be up to 27% cheaper than aftermarket brand EBC, demonstrating another very real advantage for going ‘genuine’.

As well as great value, and factory quality, all authorised Suzuki dealers carry a large stock of genuine consumable parts, which combined with a next day delivery service from Suzuki make using genuine a hassle-free option.

Cost comparisons for complete set of front brake discs and pads:

Model – Genuine – EBC – Saving

GSX-R1000 (K4–K7): £270.40 / £345.30 / +22%
GSX-R600 & 750 (K4-K7): £253.14 / £345.30 / +27%
V-Strom All Models: £298.24 / £345.30 / +14%
Bandit All Models: £245.54 / £337.08 / +27%

Suzuki GB PLC will continue as a leading manufacturer, to review prices on genuine parts to customers to ensure that they are as competitive as possible against the non-genuine products available on the market.

For more information visit your local authorised Suzuki dealer.