Suzuki has bolstered its presence in the Midlands thanks to the appointment of Completely Motorbikes in Hinckley, with an open day planned for 9 April to mark the opening of the new showroom.

A new Completely Suzuki showroom at the firm’s 1000-bike capacity distribution centre in the Leicestershire market town will provide customers in the region with a high level of service and enhance Suzuki representation between the cities of Leicester and Birmingham and the surrounding towns.

To mark the appointment the dealership will host the first in a series of test ride events the Japanese brand is set to run at a variety of dealerships throughout the summer, with a bumper fleet of test ride bikes available, including the new GSX-S1000GT and the third generation Hayabusa.

James Ayland, Completely Motorbikes sales director, said, “We’re thrilled to be adopting the Suzuki franchise and we’re looking forward to our Suzuki demo day on Saturday 9 April to celebrate. Suzuki has a rich history, especially from a racing perspective, which also fits well with our sponsorship of the British Superbike Championship, and we feel our brand values are equally aligned.”

Suzuki GB head of motorcycles, Jonathan Martin, added, “The team at Completely Motorbikes are very passionate and have done a fantastic job with the new Suzuki showroom. It’s important for us to have strong, professional representation in key regions and this appointment strengthens our position in the midlands. We’re looking forward to working with James and the team and building a successful relationship together.”

Completely Suzuki is open seven days a week and offers free mainland UK delivery, and can be found at Unit 14, Lime Kilns Way, Hinckley, LE10 3EL and contacted on 01455 811811.