Suzuki GB PLC has announced the promotion of Paul de Lusignan to the position of Director for its Motorcycle, ATV and Marine division.

A key figure in the Japanese manufacturer’s motorcycle business for the last 12 years, de Lusignan has considerable automotive experience, having held positions at Suzuki including Marketing Manager, National Sales Manager and General Manager for motorcycle, before joining the Suzuki GB PLC Board in 2015.

Suzuki GB PLC Managing Director, Nobuo Suyama, commented, “Paul has steered our motorcycle business for over a decade with commitment and dedication. During this time he has also supported us across the business and so his appointment as Director for this division was a natural progression. I would like to thank Paul for his dedication while congratulating him on his promotion also.”

A lifelong motorcyclist, Paul also holds the role of Vice Chairman for the Motor Cycle Industry Association and is an active campaigner for the industry as a whole.

Paul will continue to be supported in running the motorcycle business by National Sales Manager, Jonathan Martin, while now offering additional support to existing Head of Business for Marine and ATV, George Cheeseman.